The
following is an example of an average trip to the grocery store. Read through and identify ways the grocery
store tries to get you to purchase more than you planned on. Keep reading afterwards to see if you found
them all.
You look in
the refrigerator and there’s nothing there.
Look in your cupboards….nothing. It’s
time for a trip to the grocery store.
You just need the basics. Bread,
eggs, milk and cereal.
After
perusing the parking lot for five minutes trying to find the closest spot
possible, you finally settle for one ten spaces from the front. You walk to the store front and grab a
cart. It’s one of those carts that could
hold all six of your elementary age nieces and nephews. Through the front doors you go and BAM!
You’re hit with the smell of garden-fresh flowers and this morning’s freshly
baked bread and bagels. You think of all
the sandwiches you could make with a loaf of bread and head that
direction.
Before
getting to the bread on the side of the store you are distracted by the
brightly colored fruits and vegetables.
Tomato, avocado, lettuce and onion are all good on sandwiches. Into the cart they go. It’s cheaper to buy a head of lettuce instead
of a bag so you pick one up. While
setting it in your cart you realize how much lettuce that really is. You’re going to need it for way more than
just sandwiches. Above the lettuce is a
large assortment of salad dressing.
Perfect. You grab some Ranch
since it’s so versatile. Then you reach
a little to your right and grab a bag of garlic croutons to garnish your
salad.
Back to the
bread. As you near the bakery, your
senses go crazy with that homemade smell.
You start to realize how hungry you really are. There’s a “Store Special” for three loaves of
bread for $6.00. You get three. Next on your list, milk.
Thankfully,
the milk is on the other side of the store which gives you more time to walk
around, procrastinating homework. First
you pass the deli meat you need for the sandwiches you’ll make. Next to the deli meat is cheese. For the sandwiches you grab some pre-sliced
swiss, and then you decide to also get a block of cheddar so you can make grilled
cheese sandwiches.
You’re
almost to the milk, but before you get there you see the yogurt. There’s a special going on! Ten cups of your favorite Greek yogurt for
only $10.00. Obviously you grab ten. Finally you get your milk. The eggs are right after the milk so you add
a dozen to your cart...which still seems rather empty.
Before
heading to the register there’s one more thing you need: cereal. You’re just about to reach the aisle when you
see a beautiful display of cake mixes on the end of an aisle. It’s a good thing you walked past this
because it’s your roommate’s birthday tomorrow and no one has volunteered to
make a cake. You grab a cake mix, can of
frosting and a box of candles.
Cereal…there
are so many choices! Since you just
remembered you are supposed to be on campus in five minutes you grab the name
brand Frosted Flakes right in front of your face and rush over to the
checkout. The self-checkout lanes are
all closed, so you hop in a regular one and anxiously await your turn. While waiting, you grab a pack of razors (you
were almost out) and a snickers bar (because you bought stuff for salads and
deserve a little dessert). The cashier
rings you up and when the final price pops up you can’t believe how much you’re
spending when all you needed was bread, eggs, milk and cereal.
Answers:
Large Carts- Grocery carts are getting larger and larger. Think WINCO.
To avoid making too many purchases, grab a basket or small cart.
Fresh Smells- Many stores put sections that give off a great smell at the
front such as the bakery and floral section.
This 1) puts you in a good mood and 2) gets your salivary glands going,
causing you to think you’re hungrier than you really are. To avoid this trap, make sure not to go
grocery shopping on an empty stomach.
Staples at the Back- Basic foods such as bread, milk and eggs
are always at the back of the store. In
order to get them, a customer must walk past thousands of other food items they
convince themselves they need. To resist
the impulse buy, go shopping with a list and stick to it.
Grouping Foods- Store will group items of food together for
easy access. Salad dressing by the
salad. Everything for a cake in one
spot. Chips and salsa. Hamburger buns by the hamburger meat. Chocolate, marshmallows and graham
crackers. The list goes on and on.
“Deals”- Look out for what actually is a deal and what is not. Many stores will have signs that look very
similar to the SALE signs but are actually just telling you the regular price
of the item. Also beware of buying too
much of something (ie bread or yogurt) just because it’s on sale. One person will probably not go through three
loaves of bread before the last one gets moldy.
Spare your money and just buy what you’ll eat.
Shelf Placement- This is most easily seen in the cereal
isle. The bulk and off-brand cereals are
placed on the bottom shelf, the healthy cereals on the top shelf and the
expensive, sugary, name-brand cereals are placed at eye level. Companies actually pay for shelf space, and
it costs more to have your product sitting on the middle shelves. Stores also place items they want sold on the
ends of the isle so they are more visible.
The Checkout Line- This area includes handy items such as
razors and batteries as well as magazines, candy, beef jerky and gift
cards. You’ll find them all in the
checkout line and more than likely, you’ll grab at least one. Try using the self-checkout so you won’t even
be tempted.
Next
time you’re at the grocery store, keep in mind all the methods being used to
entice you to spend money. Try to
identify ways not mentioned in this post and leave a comment when you find
one. Happy shopping!
Sources:
Lubin,
G. (2011, July 26). 15 ways supermarkets trick you into spending more money.
Retrieved from http://www.businessinsider.com/supermarkets-make-you-spend-money-2011-7?op=1
MSN
Money Partner. (2013, March 15). 9 sneaky supermarket tricks. Retrieved
from http://finances.msn.com/saving-money-ideas/11db6d6b-6270-4b27-9a78-872f2984046f
Prevention
Magazine. (2013). 8 ways to avoid sneaky supermarket tricks . Retrieved
from http://www.fitbie.com/eat-right/tips/8-ways-avoid-sneaky-supermarket-tricks/tip/3
Pictures:
http://depositphotos.com/3252296/stock-photo-Jug-with-milk-bread-and-eggs.html
http://www.flickr.com/photos/ajbrustein/5972457650/
http://www.yourownhomestore.com/grocery-sales-cycles/
http://247moms.com/2010/01/saving-money-at-grocery-store-without/